For press and media enquires please contact:
Kate Parker
Telephone : 01242 620687
Mobile : 07773 363589
Email: katepr@btopenworld.com
28th Feb 2010
Keith Scarrott's Spring/Summer 2010 collection has now arrived in store and a selection is also available to buy on-line for the first time at www.keithscarrott.co.uk.
The new collection comprises fabulous key trends as well as classic staples. A fantastic 10% discount awaits those registering their details on-line, quoting promotional code KS0001 by the 31st May 2010.
This season's 'must have' clogs, inspired by Alexa Chung wearing the Chanel version on the Vogue front cover, is available from Keith Scarrott in a variety of styles from the directional pony skin clog through to the gentler suede stacked heel mule. Lace-up brogues, also a key look this season, are offered in a delicate basket-weave design.
Mid heel is the fashionistas' first choice to skip through this spring/summer season with ease. She can do so in both style and comfort in the beautiful peep-toe, cone heel pump available in an array of summer shades from purple and deep pink through to cream, dove grey, black and taupe.
The fantastic, leg-lengthening, crossover suede wedge platform sandal is now a style perennial and a great choice for wearing with flared linen trousers, jeans, summer dresses and skirts. Available in orange, taupe, brown and denim they are a great addition to any wardrobe. Gladiator sandals are also an easy-to-wear summer style that adds instant edge to an outfit.
Sophie Scarrott comments, "We are very excited to be able to offer a selection of our designs to purchase on-line for the first time. We wanted to ensure that the website conveyed the individual service and style advice that we offer our customers and have included some great 'what to wear with' tips alongside each item."
In addition to spring summer shoes, Keith Scarrott's regular customers will be delighted to see that a selection of their famous boots is also available, along with a delicious selection of as 'soft as butter' leather handbags in gorgeous summer hues.
Keith Scarrott is a truly independent fashion retailer offering exclusive shoe, boot and handbag collections. Sourced directly from small, family-owned, factories in Italy and Spain they specialise in styles, which are genuinely one-off and individual. Located in Cheltenham and Worcester the two intimate, boutique-style, stores are a treasure trove of pieces, most of which can't be found anywhere else in the UK.
14 April 2010
We were recently featured in the Gloucestershire Echo Weekend magazine. Our online store has garnered huge interest from customers and press alike.
Read the article below.
SHOES have become a bit of an obsession for two generations of the Scarrott family.
Keith Scarrott, who has a shop named after him in the Promenade in Cheltenham, started his empire 35 years ago and now his daughter, Sophie, has taken over the business, importing cutting edge and comfortable footwear from Italy and Spain .
"When we originally started off we were in Albion Street , then we had a shop on the Promenade and another in Montpellier ," says Sophie, 33.
"My dad was always into fashion and my mum is very fashionable too. It was something he did from an early age."
In the Sixties and Seventies, Keith worked for a trendy shoe shop in Cheltenham before setting up on his own.
It was only a matter of time before Sophie followed in her father's footsteps.
When she left university she headed to Spain to work as an agent for the shoe factories which her dad used and helped to design the collection for the UK .
She then went on to work in London for a large footwear company which made all the shoes for Marks & Spencer, French Connection and Lulu Guinness.
"I always did trade shows and used to go with dad to do the buying in Italy and Spain ," Sophie says.
"When he said he would like to retire and the opportunity came up to come back to Cheltenham and take over the business it was too good to miss."
Sophie is keen to keep her father's vision going while driving the business forward.
Soon after taking over she opened up another store in Worcester and has just launched a new website – www.keithscarrott.co.uk – so she can attract new customers from all over the world.
"I would like to have more stores at some point," she says.
" Worcester was a good place to open because it's far enough away to attract a different client base but near enough for me to get to.
"It is hard in a recession and basically you have to work even harder to make sure you have a good collection all the time.
"So many stores out there are doing the same thing but we're a family firm which makes sure we have something which no one
else has."
Some of Keith Scarrott's bestsellers include its 'classics' range of shoes which are made exclusively for them by a factory in Venice which people come back for year after year.
They also have all the latest trends including this season's must-have clogs, cone heel pumps in summer colours such as cream, purple and pink, a crossover suede wedge platform sandal and gladiator sandals.
"Shoes are very tactile and people like to try them on, but you have to move your business along and have a presence on the web too," Sophie explains.
"Our huge selling point is that we offer good customer service and everyone who uses the website will get this as well.
"We give people style tips and suggestions of what you can wear the shoes with. You'd get that in the shop and we didn't want buying from the website to feel soulless.
"We've also got a blog so people know exactly what's going on in the shop."
Since the site launched two weeks ago, Sophie's already had enquiries from Ireland and as far afield as Australia .
"People don't always want to buy from the website but we've already had calls from people to say they've seen something and they'll be coming over and bringing their sister and girlfriends for the day," says Sophie.
"The two just work hand in hand."
Sophie is offering WEEKEND readers an exclusive 10 per cent off their first purchase from the website until May 31.
Simply log on to www.keithscarrott.co.uk and input the code KS001.